Profit will become a section heading within Canadian Business. The change happens January 16. The new Canadian Business will publish 14 times a year -- 12 CB and 2 bonus Profit-themed issues. The result, says Rogers, is a "powerhouse business magazine with a projected readership of more than 1 million." Ian Portsmouth, formerly publisher and editor of Profit, will be the publisher of the new, merged monthly.
|The final standalone issue|
"The new frequency and enhanced content of the new Canadian Business allows us to do more of what we do best - provide intelligent analysis, context, and thoughtful features to the business community," said Duncan Hood, editor-in-chief of the new Canadian Business [in a release].
"The Profit section within Canadian Business will continue to deliver the actionable information that entrepreneurs need, while offering a larger audience access to the latest thought-leaders in innovative thinking."Profit has been publishing for 30 years and, until now, came out six times annually, with a circulation of 84,632 and a total readership of 184,00. Canadian Business has a circulation of 85,027 and a readership of 897,000. Profit also has had its own web presence with profitguide.com.
Profit has been well-known for publishing specials about Canada's 500 fastest-growing companies, top new growth companies and top female entrepreneurs as well as Canada's best small and medium employers, all of which are being folded into CB.
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