Friday, February 25, 2005

The Daily Folly

The impending launch of Dose, CanWest MediaWorks's new "daily magazine" provoked the following reaction from M2 President and media guru Hugh Dow:

“This is insanity. There will be heavy casualties…and some major red ink appearing somewhere.”

It is nice to know that I am not alone in thinking the idea of printing 320,000 copies of Dose every day and distributing it through newspapers in Calgary, Edmonton, Ottawa, Vancouver and Toronto is just plain nuts. The key Toronto market will have seven daily vehicles: Star, Globe, Post, Sun, Metro, 24 Hours and now Dose.

Having apparently ignored the lessons of weekly follies like Saturday Night and The City (circa 1977-80 as part of the Sunday Star), CanWest MediaWorks and publisher Noah Godfrey are upping the ante and printing way more magazines daily than any advertiser will be prepared to support.


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