Monday, October 17, 2005

People tops the Ad Age polls

People magazine has been named Magazine of the Year by industry bible Advertising Age. Since no magazines from anywhere other than the United States were considered, it is really the American Magazine of the Year.

The Top 5 were as follows:
  • People "For first anticipating, then foreshadowing and these days still flourishing amid a celebrity sector that's beginning to looke downright imperial in its expanseion, People seized the A-list's top spot."
  • Real Simple "By now, Real Simple has relegated its doubters to a space-saving dustbin. Mor importantly, it continues to expand the brand and attract huge numbers of readers and ads with such a crisp and consistent engaging product that it could only be created by a supercomputer."
  • US Weekly "Last year's Magazine of the Year could not be budged from the A-list despite competition from People above and rising In Touch Weekly and Star."
  • More "Editor Peggy Northrup has kept the magazine fresh, partyly through its first redesign in six years. Big advertisers have embraced it despite their infatuation with the younger crowd..."
  • Glamour "A slip in total circulation and a larger decline in newsstand sales can't erase the stellar year that Glamour has had. This summer it surprised many by walking away with the biggest prize at the National Magazine Awards."
  • The next 5 were Teen Vogue, Runner's World, O, The Oprah Magazine, GQ and The Week.
  • Three of the top 10 are from Conde Nast, two from Time Inc., with one each from Wenner Media, Meredith Corp., Rodale, Hearst and Dennis Publishing.

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