National Post in freefall

Nestled down among the paragraphs reporting on the latest, dismal, results for newspaper circulation, is the stunning fact that the National Post lost 14% of its base in one year according to the latest six-monthly report from the Audit Bureau of Circulations. That is, the people who pay 50% of full price or more for the paper from Monday to Friday (as opposed to the freebies and near-freebies distributed anywhere they can manage it). Total M-F circulation, including the freebies, declined by 4%.

The Globe and Mail gloats that its Monday to Friday and its Saturday circ both went up. North America-wide, however, the newspaper business tied its worst 12-month performance ever.