Thinking better about crossing the line

Rance Crain, the Editor in Chief of Advertising Age, has an interesting column apologizing for a recent gaffe. The magazine sold an ad page that was a phony Ad Age front page, with headlines that talked about the advertiser in a design that looked a lot like the magazine. Even though the "advertisement" slug was at the top, Crain says, the ad stepped over the invisible and increasingly blurry line between advertising and editorial.