Thursday, December 15, 2005

Free but not a free ride

Free commuter dailies, such as Metro and Dose in Canada, and A.M. New York, Metro, Red Eye, Express and Quick in the U.S. may not be having such a fundamental impact on traditional newspapers as first thought. This, at least, according to a study by Scarborough Research sponsored by the New York Times. Now, of course, the Times would have a significant vested interest in making this case, but the research reportedly shows that the free papers have netted many readers, but they generally keep reading "real" newspapers. Read more about it here in a report by Media Daily News.

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