Wednesday, February 01, 2006

On being more than a magazine

"There's just something I find very compelling about high-quality journalism with good design, all in this one tangible magazine," says Joe Mansueto, the CEO of Morningstar, an online entrepreneur and the recent acquirer of Inc. and Fast Company.

However, according to an article in Media Daily News, he cautioned his audience on Tuesday at the
Software and Information Industry Association conference in New York that print magazines can no longer stand alone:

"To be successful in the magazine business today, you need to be much more than a magazine. It needs to be a platform [with] Web sites [and] all these ancillary businesses."

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