Wednesday, March 22, 2006

CM Mag: Rogues, Auto-renewals, Single-copy management

CM (Circulation Management) magazine has some interesting newsey bits online at the moment, worthy of note to circulators (and the rest of youse):

1) Rogue sellers: Magazines whose subscriber lists have been obtained by third parties through nefarious channels, and whose renewals are being solicited and cleared through subscription agencies. (I've also noticed a "Subscriber Alert" ad that Harper's magazine has been running in its pages lately to this effect.) Have any of you publishers suffered from this yet in Canada?

2) Auto-renewals: "Time Inc. agreed yesterday to settle with the attorneys general of 23 states in the case brought against it for automatically renewing the subscriptions of 108,000 of its readers in what was alleged to be a misleading context." See in particular the provisions for clearer disclosure, agreed to in the settlement.

3) Newsstand sell-throughs: Jim Gillis, COO of wholesaler Source Interlink, opines that if those responsible for servicing the retail accounts could "look at which magazines are selling in which chains down to the individual store level, the sell-through would improve dramatically." (Duh!)

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