Sunday, April 02, 2006

Call that a big circulation? Yes

The Xinhua news agency report that the Chinese magazine Reader, exceeded 10 million circulation in April, including unspecified circulation in Canada, where it began distribution in 2004. The bi-monthly claims to be the fourth largest circulation magazine in the world (and the largest in Asia), exceeded only by Reader's Digest, National Geographic and Time.

Originally called Reader's Digest, it got into a legal spat with the original Reader's Digest (which it superficially resembles in editorial style and format). The dispute was resolved when it agreed to change its name to Reader.

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