Tuesday, January 23, 2007

LNA ad page count essentially flat in 2006

The number of ROP advertising pages reported by Leading National Advertisers (which tracks about 95 Canadian titles) in 2006 was essentially flat, down 0.1%. Actual revenue, due to rate increases, was up about 4% to $698.5 million. In 2000, the similar basket of magazines sold $454 million.

There is an excellent summary of the winners and losers in Mastheadonline (sub req'd).

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