Swerve becomes Outwords; gives up its fight with CanWest for its name
Swerve, the little magazine published out of Winnipeg for a gay, lesbian, transgendered audience (circ. 6,000), has decided to switch, rather than fight in its battle with CanWest MediaWorks over its name. According to a story in mastheadonline (sub req'd) the original Swerve has renamed itself Outwords. This leaves CanWest's Calgary-based Swerve with the name to itself. There is word of a settlement, but no indication of whether that means CanWest paid for the redesign, though that would have been the least it could do. [UPDATE: the publishers point out in a comment below that the name of the magzine is properly Outwords Inc. It should be noted that there is also a U.S. gay magazine called Outwords.]
posted by D. B. Scott at
10:46 am
5 Comments:
Just one more reason to dislike CanWest...
Mind you, "outwords" is a pretty darned good name!
As if the world needed another reason.
I smell a gag order. A typical CanWest strategy from what I hear.
Just to clafify: the new name is OutWords Inc. As for the trade-mark situation, we did reach a settlement and both parties are satisifed. While the name has already changed, we will be holding an offical relauch event in May, complete with a new masthead. Many thanks, Charles Melvin, editor. www.outwords.ca
Yes, "outwords" is very clever.
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