Tuesday, March 13, 2007

Quote, unquote

Apparently the star-power of expat Bonnie Fuller has dimmed somewhat, according to Media Industry Newsletter (MIN). In promoting its "best and worst covers" feature (sub req'd), it noted:
Since 1989, when Toronto-born Bonnie Fuller [ex-Flare and Toronto Star] emigrated to the U.S. to edit YM, she has grasped the U.S. magazine marketplace brilliantly in producing newsstand gains there and subsequently at Marie Claire, Cosmpolitan, Glamour, US Weekly and, since July 2003, as American Media editorial director. (Star's performance has been mixed.) So, when she wrote her autobiographical The Joys of Much Too Much last spring with all of her career controversies and gossip disclosed, we thought for sure (May 1, 2006) that the her April 10 Maclean's cover would outsell anything back home. Wrong. Bonnie's cover fared worst and that of then-new Prime Minister Stephen Harper fared best. Quite an unexpected star was born.

3 Comments:

Anonymous Anonymous said...

Bonnie's "stardom" was the byproduct of a dozen sycophants in Toronto who wish they had her job.

Her book sold 3,262 copies stateside. Presumably around 326.2 here? And even that seems inflated.

10:56 am  
Anonymous Anonymous said...

3262 "sold" ?

more like they gave away 500 in promo, and a few thousand are still on the shelves at Barnes and Noble and Borders, awaiting to be returned.

Too much is too much.

9:29 am  
Anonymous Anonymous said...

That number was from Nielsen BookScan three months after it came out.

10:48 am  

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