Friday, April 20, 2007

Is this the shape of things to come?

“We think the traditional publisher’s role is kind of disappearing. Advertisers are looking for integrated programs so the agencies will have one source to go to for both print and online. We are changing our structure in anticipation of that for the day that it happens. In some cases it’s happened already.”
-- Entrepreneur Media Inc. president Neil Perlman
With that, the publishers of Entrepreneur magazine in the U.S. dispensed with the traditional role of print publisher in favour of a new sales vice president on each coast, according to a story in Folio:. Eastern vice president is Bob Kelly, former publisher of Kiplinger’s Personal Finance, while former Fast Company acting publisher/advertising director Kate Rodler assumes the west coast position. Both report to VP/corporate publisher Ryan Shea, who oversees advertising across all media platforms.

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1 Comments:

Anonymous Anonymous said...

what about consumers? some are looking for honesty and transperancy. some are looking fluff, some are looking for facts. if you're just a shill for advertisers, some readers will catch on and move somewhere else.

Information is one thing, quality information is quite another.

9:00 am  

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