Online advertising in Canada tops $1 billion
Online advertising in Canada reached $1.01 billion dollars in 2006, according to a report by the Interactive Advertising Bureau of Canada. This is an 80% increase over the 2005 actuals of $562 million and considerably more than the IAB had predicted. The French market in Canada was about 21% of the total.
Display ads were responsible for 36% of the total, search 35%, classified and directory ads 27% and e-mail advertising 2%.
Already the IAB is projecting 2007 growth of 32% and says that it may take only two or three years to reach $2 billion (it took 13 years to reach $1 billion).
Display ads were responsible for 36% of the total, search 35%, classified and directory ads 27% and e-mail advertising 2%.
Already the IAB is projecting 2007 growth of 32% and says that it may take only two or three years to reach $2 billion (it took 13 years to reach $1 billion).
Labels: Interactive Advertising Bureau, online
posted by D. B. Scott at
11:22 am
3 Comments:
Interesting, but I never understand big numbers. Any idea how $1 billion compares to other advertising markets in Canada? TV? Newspaper? Magazine?
Good question. The total Canadian advertising market is just over $8 billion. Television has about $2.5 billion of that, newspapers about $2 billion, radio about a billion.
Canadian magazines are estimated to have over $1 billion in advertising revenue ($1.5 billion in total revenues). Consumer magazines have about $680 million as of 2006 and trade about $350 million.
Thanks for the details.
I'm surprised at how big a portion online is already, and I guess it won't get smaller.
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