Wednesday, April 25, 2007

There's no business like the show business for U.S. trade books

For the first time, American Business Media, representing many of the U.S. trade magazines, has found that non-print activities have eclipsed print advertising sales.

According to a story in MediaPost's Research Brief, the face-to-face events industry (trade shows and events) is a rapidly growing, critical part of business media.

Trade shows accounted for 36% ($11.3 billion) of revenue in 2006 while magazines brought in 35% says ABM President and CEO Gordon T. Hughes. This is surpassed only by digital and custom media.

"As business media companies continue to move into a multiplatform environment, the industry is experiencing growth in three out of four of its major segments: trade shows, custom media and e-Media," he said.

"E-Media has grown... 22% in revenue over 2005, followed by custom media's 18% growth spurt and trade shows... at a 10% growth variance over 2005. Although ad pages and revenue for January 2007 showed a decline of 3.1% and 2.78% respectively, as predicted, the business media industry now represents $31.1 billion in revenues across all four platforms..."

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