Canada Wide Media's Granville magazine launch was done on a shoestring

Canada Wide Media Ltd. managed to launch its quarterly city glossy Granville last week on a shoestring. According to a story in the Vancouver Sun by Malcolm Parry (aside: Parry was editor of Vancouver magazine back in the '80s) the startup costs were a mere $130,000 and the first issue had $78,000 worth of ads in 72 pages. Canada Wide president Peter Legge says that the second issue should sell $100,000, which is break-even. The magazine estimates an audience of 25,000 and a full page, four-colour ad costs $3,400.