Enthusiast titles generate highest U.S. readership

According to a story in Folio:, audience figures from Mediamark Research Inc. show that special interest and enthusiast titles in the U.S. far outstrip larger and more established titles in readers-per-copy. They have astonishing RPCs, more than double what the highest figure is in Canada's Print Measurement Bureau results. The figures MRI produces are based on published ABC and BPA publishers' statements and its own proprietary audience research. The results do not include any digital or electronic copies of magazines.

Top Five Circulation

Magazine	Circulation	Audience	Readers Per Copy
AARP The Magazine	23,171,000	31,492,000	1.36
Reader’s Digest	10,178,000	36,880,000	3.62
Better Homes & Gardens	7,698,000	38,037,000	4.94
Consumer Reports	5,000,000	18,131,000	3.63
National Geographic	4,732,000	31,284,000	6.61

Top Five Audience

Magazine	Audience	Circulation	Readers Per Copy
People	42,375,000	3,793,000	11.17
Better Homes & Gardens	38,037,000	7,698,000	4.94
Reader’s Digest	36,880,000	10,178,000	3.62
AARP The Magazine	31,492,000	23,171,000	1.36
National Geographic	31,284,000	4,732,000	6.61

Top Five Readers Per Copy

Magazine	Readers Per Copy	Circulation	Audience
Handguns	47.15	114,000	5,375,000
Sport Truck	35.26	71,000	2,503,000
Popular Hot Rodding	29.92	117,000	3,501,000
Stock Car Racing	29.76	91,000	2,708,000
Bridal Guide	24.56	178,000	4,372,000