Canadian Home & Country enjoys bumper ad year in 2007

Canadian Home & Country has had a very good year according to Leading National Advertisers (LNA) data published by Mastheadonline (sub req'd). CH&C had a 26.1% bump in ROP ad pages. This, in a year when the largest consumer magazines saw the number of pages go up by 2.7%.

Among the biggest gainers were Toronto Life (up 25.6%), Madame and Western Sportsman (both up 22.7%)and Today's Parent (up 16.7%).

(LNA tracks the sales of 98 Canadian magazines and also reports on revenue, although this number (this year $732.5 million, up 4.9%) simply multiplies pages by the published rates, therefore not reflecting any discounts or premiums. )