Border crossing: Time magazine goes green, literally

This week's Time magazine cover (US), for only the second time in its history, has replaced its trademarked red border with another colour, in this case green. It's to highlight the cover story on global warming and climate change, illustrated by a takeoff on that perennial cliche, the flag raising at Iwo Jima. How to win the war on global warming, its main coverline trumpets.

In his letter to readers, managing editor Richard Stengel writes :

"This is our latest environment special issue but also a historic first: for this one issue, we've exchanged our trademarked Red Border for a green one. By doing so, we are sending a clear -- and colorful -- message to our readers about the importance of this subject, not just to Americans but to everyone around the world as well." The cover story -- "Green Is the New Red, White and Blue" -- written by Time's Bryan Walsh, "is our call to arms to make this issue -- perhaps the most important one facing the planet -- a true national priority."