Thursday, July 17, 2008

Canadian magazine ad pages down 3.7%
in 2nd quarter

Ad pages in Canadian magazines are down 3.7% in the second quarter of 2008, according to data compiled by Leading National Advertisers and published by Masthead. This is on top of a 2% drop in the first quarter. Only 31 of 81 magazines tracked showed gains in Q2.

Biggest gainers for the quarter (in terms of ROP pages, which LNA counts) included
  • More (205.7%)
  • Glow (+144.1%)
  • MoneySense (+54%)
  • Canadian Business (+40%)
  • Cottage Life (35.4%)
  • Outdoor Canada (+34.5%)
  • enRoute (+19.9%)
  • Elle Canada (+19.1%)
  • Canadian Geographic (+16.3%)
  • Toronto Life (+13.6%)
Biggest decliners included
  • Tribute (-81%)
  • Madame (-61.2%)
  • Homemakers (-52.8%)
  • Le lundi (-49.5%)
  • Enfants Québec (-49.1%)****
  • Cote Jardins (-46.7%)
  • Inside Entertainment (-26.6%)
  • Les idées de ma maison (-25%)
  • Teen Tribute (-25%)
  • Harrowsmith Country Life (-23.8%)***
  • Explore (-21.7%)
  • Decormag (-20.7%)
  • Canadian Gardening (-20.5%)
  • Fleures Plantes Jardins (-19.4%)
  • Gardening Life (-19%)
  • Châtelaine (-13.7%)
****Published a combined issue May/June 2008, issue published June 2007
***Published a combined issue May/June 2008

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