Rogers wireless subscribers offered free 3-month subs to Rogers magazines
The power of cross-promotion is well demonstrated by a current offering to Rogers wireless subscribers (i.e. people with Rogers cellphone plans) who are being offered a "customer appreciation gift" -- a free, three-month subscription to one of several Rogers publications, including Chatelaine, LouLou and Canadian Business. It will be interesting to know what kind of retention offer those subscribers get when their three months are up...[Disclosure: I am not a Rogers wireless subscriber.]
posted by D. B. Scott at
1:52 pm
2 Comments:
Three months, huh? Not too shabby. I recently finished a full one year free subscription to Maclean's, which I opted to not continue on a paid basis.
I was the recipient of this "gift" also in appreciation of being a Rogers wireless customer.
it further devalues the magazines, but the temporary spike in subs can be leveraged for ad sales.
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