Friday, January 30, 2009

Fitness mag hits on celebrity wrestler signing promotion

Celebrity authors are fairly commonplace, as are (we suppose) celebrity wrestlers. But celebrity magazine cover subjects who are women wrestlers are less common and it's rare that magazines in general have "signings".

However there was such an alignment of a star and her fans at Indigo Books and Music in Toronto this week as Trish Stratus, the seven-time WWE women's wrestling champion, signed copies of Inside Fitness magazine.Inside Fitness is published out of Oakville by IFM Media Inc.

According to a story in Canoe's Slam Sports, Stratus is the first wrestling personality to appear on the magazine's cover and Inside Fitness publisher Terry Frendo sounded only a little defensive when explaining why she was there.
"The cover you see was a fun shot that really kind of caught people's attention and for us it was a no brainer to use it," Frendo said. "When we looked through the photos, it was a real winner because it had something that was appealing to everyone. Trish is definitely known for her good looks and we didn't want to alienate males or females or anyone like that. We wanted to have a nice photo that was attractive to everyone."

Labels: ,

0 Comments:

Post a Comment

Subscribe to Post Comments [Atom]

<< Home