Chatelaine still #1 among top 50 magazines

Chatelaine magazine remains number one in the ranking of top 50 by revenue, published annually by Masthead magazine. The data, released today, estimates that in 2008 Chatelaine had total revenues of $56.5 million (89% from advertising).

(Masthead uses published ad page data by Leading National Advertisers (LNA) and published rate card info to calculate advertising revenue, discounting it by 30% to reflect expected discounting. For circulation, it uses published circulation figures and published subscription and cover prices; sub revenue is discounted by 40%; single copy revenue by 50%.)

The ranking of the top 10 are virtually unchanged from 2007 (Coup de Pouce swapped places with Châtelaineto take over 8th spot. (Time Canada held number 6, but has since ceased publication.)

The top 10 by revenue in 2008 are:
The Masthead Top 50 can be downloaded here as a pdf.