Wednesday, July 15, 2009

Waddya want? Subway fare?

  • Rogers Communications owns the Blue Jays baseball club as well as the majority of the magazines in Canada (counting consumer and trade titles).
  • The Blue Jays are the featured guests at a reunion of the 92/93 World Series-winning team as part of the Back2Back Weekend.
  • Presumably, as the owners, Rogers gets a bunch of tickets for the gala dinner at the Carlu for free.
  • It is offering two seats at its "premium table" to readers of its EverBetter website, aimed at people old enough to remember how long ago it was that the Jays were champs.
  • Hopefuls have to provide a "favourite Blue Jays memory", which becomes the property of Rogers.
  • The quality of the memory matters not; the two tickets are decided by a random draw.
  • And Rogers makes clear that the tickets are all the winners get: Rogers Publishing is only offering the tickets to the event. Travel and expenses to and from the event are not provided, and are the responsibility of the winner (boldface theirs)

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