Quebecor's Toronto magazine sales combined into cross-media team

Quebecor Media Inc. is combining its TVA Publications magazine sales team in Toronto with its other media sales operations -- Sun Media newspapers, Canoe.ca and TVA broadcast. According to a story in Mastheadonline, it the company says it is not a cost-cutting measure. The new, combined 90-person sales operation will continue to be located in the Sun's building on King Street in Toronto and will be split into seven specialized groups: newspapers, magazines, broadcast, online, printing, distribution and books. Depending on how well the new  arrangement works in Toronto, similar consolidation would be considered in Quebec.

“Account executives will continue to serve clients' needs,” says [vice-president, national sales Phillipe] Guay. “But now will be able to draw upon expertise in every area of innovative and traditional advertising to deliver the best results on a case-by-case basis.”