Friday, March 12, 2010

Quote, unquote: The shame and the pity of giving content away free

"Analogue media has to find a new model ... content has value and that's something for which I have a strong point of view. I think media giving away their content is not a good service to themselves. It's a shame, a pity. This content has a lot of value and it has to be valued reasonably."
--  Maurice Levy of the Publicis Group, telling the Abu Dhabi Media Summit that media companies need to find a mix between free and paid-for online content to survive in the digital era.

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