Thursday, July 22, 2010

U.S. consumers cutting back and about a third have done so by cancelling magazine subscriptions

The repercussions of the recession in the U.S. has caused many people to cut back and economize in many areas of their lives. According to a story on MediaPost,
about a third (31%) said they have cancelled one or more magazine subscriptions, and 17% have cancelled newspapers. Almost half of Americans (22%) have cancelled -- or are considering cancelling (22%) -- cable TV.

Fifteen percent said they have cancelled their landline telephones and are only using cell phones, and another 22% say they are considering this option. In addition, 15% said they cancelled or changed cell phone service to save money, and 17% said they have considered the option.
The research is based on a poll conducted by Harris Interactive between June 14 and June 21 involving 2,227 people.

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