Alison Eastwood promoted to EIC of Hello! Canada

Hello! Canada magazine has promoted from within and appointed Alison Eastwood from deputy editor to editor-in-chief, replacing the departing Ciara Hunt. According to a release from Rogers Publishing, Eastwood takes over the job helming the celebrity weekly officially on August 25. 

Eastwood has been with the magazine since its joint venture launch in 2006, as the Canadian franchise in a worldwide network of 14 editions. The magazine debuted in Spain in 1944 as Hola! and now claims more than 8 million readers.

The Canadian edition's weekly circulation has increased about 11% in the first half of 2010, according to ABC data and is now 120,000, of which 74,000 are single copy sales. According to the spring results from the Print Measurement Bureau, the magazine has 637,000 readers (which is significantly fewer than the magazine claimed in 2009 (based on a commissioned survey) that it had more than a million readers a week.)

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