Quote, unquote: Digital subscribers and "new blood for publishers"

"We know 85% of people who buy a Zinio digital magazine subscription have never had a subscription to that magazine in the print world. So these subscribers are all new blood for publishers. The content-discovery model seems to be very interesting to our consumers and driving a tremendous amount of our commerce. We also know that more than 20% of the Zinio audience, tens of millions of people, are actually accessing the same magazine on three different platforms—meaning a smartphone, a PC or Mac, and a tablet."

--  Jeanniey Mullen, Global Executive Vice President & Chief Marketing Officer Zinio, speaking to eMarketer.