TC Media custom pub Cellier redesigned, expanded for Quebec liquor stores

Cellier magazine, a custom publication produced for the Société des alcools du Québec (SAQ) by TC Media, has been redesigned and will now be published 8 times a year (previously 6) with an expanded circulation of 350,000 copies. The redesign features a new logo Cellier-New Arrivals and the publication will not only be distributed in SAQ branches across the province, but also as an  iPad edition. 

“The SAQ has trusted us for a number of years now to create a custom-content magazine and guide its customers as they explore the world of wines,” said Lise Paul-Hus, Group Publisher and VP, Consumer Solutions Montreal for TC Media. “We are pleased to have had the opportunity to work closely with the SAQ team on this much-anticipated redesign of Cellier – New Arrivals, which will now offer  a  more interactive approach, with greater frequency of publication and higher circulation.”