Replica digital editions of British mags average 2.5% of total print circulation

Interesting information out of Great Britain and data from ABC UK. It shows that replica digital edition sales for 94 magazines which do them (of the 214 mags ABC measured in the first half of 2014) average 2.5% of total print circulation. According to a story in Press Gazette, the outstanding performer is The Economist, United Kingdom edition, which has 21,780 digital edition circ, about 16% of its print circulation. The top 10 in digital circ average 9%.