Mag world view: Mobile measure; loony, not eccentric; countryfication; Emap's fall; free NYT

• Standardizing Viewable Ad Measurement in Mobile (Folio:)
• BBC News and Guardian sign up to Facebook Instant Articles (Guardian)
• Sun apologises after muddling an 'eccentric' with a 'loony' (Press Gazette)
• I, for one, welcome our new newsstand (BuzzMachine)
• Country Living Goes “Country” In The June Issue For The First Time In Its 36-Year History (Mr. Magazine)
• Should We Retire the Term “Predatory Publishing”? (The Scholarly Kitchen)
• AOL’s content sites face an uncertain fate (Digiday)
• The rise and fall of a media giant Emap (Media Week)
• A new NYT Now: All the aggregation you enjoyed before, now for free (Nieman Journalism Lab)