Quote, unquote: Reader trust: The most valuable commodity

"For a regional magazine in today’s industry, there is perhaps no commodity more valuable than the trust of its readership, fostered through clearly-defined values, an authoritative voice in the community, and the provision of an (experience its audience won’t find anywhere else."

-- from an article in Folio: about the decision by Alive magazine of St. Louis to go paid and invest in a complete makeover of its print vehicle, reducing frequently, upping quality and narrowing the focus.