Meredith investing big in video

Meredith Corporation is investing in a major way in making its magazine content available in video. It is executing a dedicated video strategy that will make use of content from its premium publishing brands, including Martha Stewart Living/Martha Stewart Weddings, Better Homes and Gardens, Parents, Shape and Allrecipes. 
Already, according to a story in Publishing Executive, Martha Stewart Living has led the way as the first publication to go live via Facebook and a single broadcast about Easter egg decorating reached an audience of over 1 million and generated 14,000 user engagements. The company has created an entire studio in its New York City offices dedicated to new format production and it is also shooting live videos in Des Moines and Seattle. 

“While many players are just starting to experiment with live video and virtual reality, Meredith already has its expertise and strategy in place and is executing against it,” said Melinda Lee, SVP/GM, Meredith Video. “Having the right technology is a critical part of our strategy, and something we are heavily invested in, from custom-built cameras to our state-of-the-art studios to the expertise we’ve developed within our 30-person video production team to create new, immersive experiences for our audience.”