Annex Business Media acquires fish farming and heavy lifting magazines
Annex Business Media continues to grow, with the acquisition of three new brands from Capamara Communications of Victoria, B.C. Two of the new titles move the company into a new line of business -- the aquaculture sector -- with international audiences.
- Aquaculture North America , the fish farmer's magazine, serves aquaculture industry professionals from Canada through Mexico, focusing on technological developments, product information, company profiles and research findings. It prints 6 issues, circulating to a readership of 15,000
- Hatchery International is the only international magazine focused exclusively on the early rearing (hatchery) side of the aquaculture industry, fisheries enhancement and recirculation technology.
- Crane & Hoist Canada is Canada’s only national magazine focused exclusively on Canada’s crane and hoist sectors. Its tagline is "The Business of Heavy Lifting".
Annex says that Peter Chettleburgh, Capamara editorial director and owner, will work with Annex over the coming year to assist in the transition of the publications, while advertising manager Jeremy Thain joins Annex Business Media. Annex intends to continue working with the existing network of editors and contributors.
“This is an exciting addition for Annex,” says Annex COO Ted Markle. “Crane & Hoist Canada will complement our existing heavy construction and resource media group, and we see the aquaculture business as a sustainable, long-term business to be in, especially given the international reach of these magazines. These are well-run, respected brands, and we look forward to seeing what they can do at Annex.”Chettleburgh sees the sale as an opportunity for the three publications to grow in existing markets and tap into rapidly developing spaces in the international aquaculture sector. “It’s a good fit. And Crane and Hoist magazine will benefit from connections that Annex has in the heavy construction and resource sector.”
Annex Business Media is Canada’s largest B2B media company, with 63 brands, and revenue that spans print, digital, video, email, research and events. www.annexweb.com