Ken Whyte is to become president of Rogers Publishing Limited effective September 1, culminating his rapid rise through the ranks of management to now be responsible for all consumer and trade publishing at the company. He is replacing Brian Segal, who announced his retirement in late April.
A release from the company quoted Keith Pelley, president of the parent company, Rogers Media Inc. about Whyte:
"Ken is an exceptional leader. His stellar content-savvy and business acumen make him the natural choice for this role. We will be counting on his leadership not only within Rogers Publishing, but as part of my senior team. We'll also be looking to him to leverage his content expertise across the Rogers Media organization."
Whyte joined Rogers in 2005 as publisher and editor-in-chief of Maclean's magazine and rose to be publisher of several publications until being named vice-president of Rogers Consumer Publishing in August 2010 and six months later adding to the sense of inevitability of his rise to the top by taking responsibility for French as well as English titles and being promoted to executive vice-president of consumer publishing.
In the company release, Whyte said
"We have a portfolio of some of the most-loved media brands in the country run by some of the most talented people in the business. It is a thrill to be part of Keith Pelley's team as he transforms Rogers Media. The pace of change under his leadership has been unbelievable. It's an exciting time to be here. It's also an honour to follow in Brian Segal's footsteps at Rogers Publishing. Brian has been a great leader and a generous mentor to me and everyone here wishes him all the best."
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